This Logo was created for a local wine tasting business that focuses on educating and exposing those that are unfamiliar, to the wonderful world of wine culture. The Logo was a part of a Branding Package where multiple elements were created including variations of the Logo and Mark for various applications. Primary and secondary fonts with usage guidelines. And a brand color palette with color space values.
By working closely with the owner of the business I was able truly grasp and understand her vision. She wanted to pour her self into the experience. This is what influenced the concept for the Logo.
The wine in the glass takes the form of a woman bring emphasis to the owners idea of having her wine tasting events as personal experiences. Subtle features of the woman’s face and hair hint that her being a woman of color. Which is exactly who the owner of the business would like to familiarize to wine culture.
Picky Wine Palate Logo Horizontal | White
Picky Wine Palate Logo Horizontal | Bronze
