LOGO / Brand Identity Mark

LOGO / Brand Identity Mark

FRANKENSTAND “LOGO”

Frankenstand is a Los Angeles California based food stand that serves vegan franks. 

Brief: Design a logo (conceptual symbol) for one of the food truck. The logo must properly reflect the nature of the company’s business and be designed with the highest degree of flexibility in application. The logo must be designed as a combination of a conceptual symbol and a typographic component including the full name of the business.

Concept: When designing their LOGO I decided on developing a concept that would not only be a play on their business name but a visual representation of what they provide. Initially you may notice that the logo’s shape is primarily based on the Frankenstein character. I chose to incorporate leaves to represent the company’s vegan aspect, to help further that the color also represents plants. Finally a frank is placed in Frankensteins mouth providing mild humor which resembles that of the business and also shows the type of food that they serve.


Spelling Bee.jpg

1936 NATIONAL SPELLING BEE “POSTER”

Brief: Create a poster advertising the 90th Scripps National Spelling Bee next year. Work in the style of Dawid Ryski per the samples on my Pinterest board. The primary imagery of the poster must meet the following criteria:

1 - It must be based primarily on the image of a bee

2 - It must interpret any one of the winning words from the 89 previous years of the competition..

Concept: Interning is defined as to, confine (someone) as a prisoner, especially for political or military reasons. Ironically the jar which usually contains honey is now confining and trapping the bee it’s self. Even the background pattern is confined in the jar as well, which represent the honeycomb structure that holds the honey within the hive. Another aspect of this design is that the bee is wearing a corset, which is constricting her body to a point that is no longer natural.


Rock the Vote.jpg

ROCK THE VOTE “CAMPAIGN”

Brief: Design a logo, a poster and a brochure that can be used by Rock the Vote to motivate this particular age group to vote. The logo must work for all marketing materials used by the organization. The poster must be kept neutral (nonpartisan)—the idea is to reach out to young voters. The brochure must provide sufficient information about the organization and the voting process. Create a strategic design plan by researching and developing ways to encourage this age group to become political participants. The goal is to not only convince them that their vote counts, but that they can make a major political (and social) impact by becoming engaged in national and international issues.

Concept: For the LOGO, Voting is a way of expressing your opinion and voicing your opinion. For this logo I chose to use a mouth as the primary mark, this represents the idea that voting is a way to voice your opinion. Also the black area of space above the tongue is a speech bubble, and the tongue its self is in the shape of a V. For the Poster, a question is posed of which would you rather be seen picking your nose or our next president. The boxes on the poster represents the ballet boxes when voting. The Brochure takes this idea and uses it in a different form.

Mission: Rock the Vote’s mission is to engage and build political power for young people in our country. Rock the Vote is the largest nonprofit and nonpartisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.


CP Slides 4.jpg

CHICAGO UNDERGROUND FILM FESTIVAL “POSTER”

Brief: Design a poster for one of the bizarre festivals below. The poster should not only advertise the event but should tell its story—portray the event’s experience.

Festival: This unique film festival is a show-casing of different types of film created from those around the world. Within a much quicker than average establishing rate, it only took about six years a significant festival. As it currently stands this film festival is the “largest underground film fest in the country”.

Concept: The Chicago Underground Film Festival starts out as something small showcasing unique films, in a way creating its own subculture. The concept is simply a play on that, this is a unique event that in its own regard is somewhat hidden from normal society. I decided to have some-one on the out-side looking into this subculture, in doing this they themselves become distorted and digitalized as if they were a-part of an experimental film.

Design Strategy: My design strategy to show some one attempting to look into this subculture, as if they would like to see more. 


CP Slides 6.jpg

CIVIL WAR LAND “BOOK COVER”

Brief: Design a cover for a trade paperback edition of Civil War Land in Bad Decline: Stories and a Novella, the Collection of stories which you have been reading over the course of the semester. Your solution should provide an interpretation of the content and/or style of the novel and/or the author.

Concept: Civil War Land is a novel composed of multiple short story’s that all have one common theme, the degradation of Humanity. The cover of my work focuses on one of the story’s in the book and one additional common theme, in one the main character comes across a room filled with pickled unborn children. The common theme throughout the stories is that each main characters lives seem in one way or another disposable. As if the don’t matter to society and can be easily replaced and replicated. This is what led to the use of the candy dispenser at the bottom of the cover, devaluing the lives that it contains.