My Major Contributions
Led a brand refresh, updating colors, fonts, and design elements for a cohesive visual identity.
Redesigned the Commonwealth Community Trust website to enhance user experience and accessibility.
Produced and edited educational videos about CCT to inform and engage the community.
Revamped social media strategy, refreshing pages and optimizing content for greater impact.
Designed a variety of print and physical media to support outreach and branding efforts.
Redesigned Website
The Process
I led the comprehensive redesign of CCT’s 30+ page website, overseeing its migration from WordPress to a new platform. This project involved not only refreshing existing content but also strategically designing new pages to improve navigation, accessibility, and user engagement.
From a UX perspective, I enhanced the website’s structure to ensure intuitive navigation, streamlined content organization, and clear calls to action, making it easier for users to find the information they need. Additionally, I optimized page layouts to improve readability and accessibility, ensuring compliance with best practices for inclusive design.
From a UI perspective, I modernized the website’s visual design by implementing a clean, cohesive aesthetic that aligns with CCT’s branding. I refined typography, color schemes, and visual hierarchy to create a professional and engaging user interface. The redesign also prioritized mobile responsiveness, ensuring a seamless experience across all devices.
Through these improvements, the new website effectively meets the needs of its audience while enhancing usability and engagement.
